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The ‘World’s Coolest Winter’ campaign desires to showcase the UAE’s unique tourism sights and iciness reviews.
Abdullah bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism Council, said that the fourth edition of the World’s Coolest Winter marketing campaign, scheduled to take area from 9 January to 20 February 2024, aligns the National Tourism Strategy 2031 and bolsters the UAE’s outstanding feature on the worldwide journey and tourism landscape. Bin Touq further defined the marketing campaign hobbies to exhibit the UAE’s precise tourism points of interest, wintry weather opinions, rich cultural records, and fascinating herbal landscapes.